E-Liquids

Nicotine salts use a modified form of nicotine that absorbs faster and feels smoother on the throat, even at higher strengths like 20mg. They work best in low-power pod kits and are the go-to for ex-smokers who want quick nicotine satisfaction.

Freebase nicotine is the traditional form found in most e-liquids. It gives a more noticeable throat hit, which some vapers prefer. It works well at lower strengths (3mg to 12mg) in higher-power devices like sub-ohm kits.

Yes. 0mg nicotine-free e-liquids are available across all flavour categories and bottle sizes. They are popular with vapers who have gradually reduced their nicotine intake or who simply enjoy vaping for the flavour.

It depends on how much you currently smoke or vape:

• Light (1-5 cigarettes/day): Try 5mg nicotine salts or 3mg freebase.
• Moderate (6-14 cigarettes/day): Try 10mg nicotine salts or 6mg freebase.
• Heavy (15+ cigarettes/day): Try 20mg nicotine salts or 12mg freebase.

If you find yourself vaping constantly, your strength may be too low. If you feel lightheaded, it may be too high. Adjust until it feels right.

VG (vegetable glycerine) and PG (propylene glycol) are the two base liquids in every e-liquid. The ratio between them changes the experience:

• 70/30 VG/PG or higher: Thick clouds, smooth inhale, less throat hit. Best for sub-ohm kits and DTL vaping.
• 50/50 VG/PG: Balanced cloud and flavour. Works well in most pod kits and starter devices.
• 60/40 PG/VG: Sharper flavour, stronger throat hit, less vapour. Suits MTL vaping and those who want a cigarette-like feel.

Using the wrong ratio in your device causes problems: thick high-VG liquid can clog small pod coils, while thin high-PG liquid may leak in sub-ohm tanks.

Yes, and it is a good way to find combinations you enjoy. A few tips:

• Stick to similar profiles for best results, such as citrus with kiwi, or pastry with caramel.
• Avoid mixing nicotine salts with freebase nicotine, as they absorb differently.
• Try small amounts first using 10ml bottles before committing to larger mixes.

Keep bottles in a cool, dark place away from direct sunlight and heat. A drawer or cupboard is ideal. Avoid leaving e-liquid in hot cars or on windowsills, as heat breaks down both nicotine and flavourings over time.

Most e-liquids last up to two years unopened. Always check the best-before date on the bottle, and if the colour or taste has changed noticeably, replace it.

Nicotine salt e-liquids, or nic salts, suit vapers who want a smooth throat hit and quick nicotine satisfaction. Unlike traditional e-liquids, nic salts use a nicotine form closer to the one found in tobacco leaves, so they stay comfortable even at higher strengths.

That makes them a natural fit for smokers moving over to vaping. They perform best in low-wattage devices such as pod systems, giving a quick nicotine hit without the need to vape constantly.

Our nic salts run from 5mg and 10mg up to 20mg per ml, which is the maximum allowed under UK TPD rules. The range covers most habits: 20mg suits heavy smokers, 10mg sits in the middle, and 5mg works for lighter or occasional vapers.

Because the nicotine is delivered smoothly, even 20mg stays comfortable to vape in a low-power pod kit.

Nicotine salt e-liquids are best used with pod systems or mouth-to-lung (MTL) devices, typically fitted with coils of 1.0ohm or higher. These devices suit the smooth throat hit of nic salts and are good for discreet vaping, since the draw is close to a cigarette.

Using nic salts in sub-ohm devices is not recommended, as it can result in an overly harsh experience and far too much nicotine.

Freebase nicotine e-liquids deliver a traditional vaping experience with a pronounced throat hit, close to the sensation of smoking. Made with pure nicotine, they suit medium to high-wattage devices such as sub-ohm tanks.

Freebase is popular with vapers who want a firm, cigarette-like feel and who vape steadily through the day to keep nicotine levels topped up.

Freebase e-liquids come in a wide spread of strengths, from 3mg to 18mg per ml. That range covers most needs: 3mg for light vapers or anyone cutting down, 6mg to 12mg in the middle, and up to 18mg for a stronger hit.

The spread makes freebase a flexible option if you want to dial your strength up or down over time.

Freebase nicotine e-liquids work best in sub-ohm devices, or anything built for direct-to-lung (DTL) vaping, typically with coils below 1.0ohm. These devices produce far more vapour, which suits cloud chasers and vapers who want a stronger throat hit.

Freebase is at its best in setups that put vapour and bold flavour first.

Shortfill e-liquids are larger bottles, 50ml and 100ml in our range, filled with nicotine-free vape juice and deliberately left short so you have room to add nicotine shots. They are a cost-effective choice for heavy vapers and a practical way around the TPD 10ml limit on nicotine-containing bottles. Shortfills give you bigger volumes, more flavour choice, and nicotine strength set to your own preference.

Nicotine shots, or nic shots, are 10ml bottles of concentrated nicotine that you mix into a shortfill to reach the strength you want. They let you buy larger volumes while staying inside TPD rules. Add the shot, shake the bottle, and it is ready to vape.

Add one or two 10ml nicotine shots to a 50ml or 100ml shortfill, depending on the strength you are aiming for. One 18mg shot in a 50ml shortfill gives you 60ml at 3mg. Two 18mg shots in a 100ml shortfill gives you 120ml, also at 3mg.

Once the shots are in, shake the bottle hard to mix it through. A gentle shake before each use keeps it consistent.

MTL vaping works best with e-liquids that carry nicotine and throat hit well. Propylene glycol (PG) is thinner than vegetable glycerine (VG) and carries flavour sharply, which is why higher-PG blends suit MTL. What to look for:

• Nicotine salts: smooth even at higher strengths (10mg to 20mg), which suits ex-smokers who want cravings dealt with quickly.
• Freebase e-liquids with a high PG content, such as 50/50 PG/VG or 60/40 PG/VG, for a sharper throat hit closer to a cigarette.
• Nicotine strength: usually 12mg to 20mg if you are switching from a regular smoking habit.

MTL vaping needs devices with a tight draw and modest power output. Good options include:

• Vape pens: simple and portable, a good first device.
• Starter kits: built for ease of use, often with the wattage already set.
• MTL pod systems: compact and efficient, such as the Vaporesso XROS or Uwell Caliburn.
• High-resistance coils: 1.0ohm or above, which suits thinner high-PG liquids.

These devices are built around the thinner consistency of high-PG e-liquids, which helps avoid leaks and burnt coils.

MTL vaping is popular with ex-smokers because it closely mirrors the act of smoking. The tight draw, firm throat hit, and higher nicotine strengths (up to 20mg) mimic a cigarette, which makes the switch easier to stick with. Nicotine salts in particular deal with cravings quickly. MTL devices also tend to be small and simple, so they feel less daunting to anyone new to vaping.

RDL sits between MTL and DTL, so the e-liquid needs to balance throat hit against vapour. Options worth trying:

• 50/50 PG/VG e-liquids: a mix of flavour, throat hit and moderate vapour, which makes them versatile for RDL.
• Slightly higher VG blends for a little more cloud without losing the throat hit entirely.
• Nicotine strength: moderate, usually 6mg to 12mg, so the looser draw does not become overwhelming.

These liquids work well in devices with adjustable airflow, where you can fine-tune how restricted the draw feels.

RDL needs a device with adjustable airflow so you can find the right balance between restriction and openness. Suitable devices include:

• Pod systems with airflow control, such as the GeekVape Aegis or Vaporesso Luxe.
• Variable wattage kits: many sub-ohm devices can be dialled back far enough for RDL.
• Coils of moderate resistance, typically 0.8ohm to 1.2ohm, which bridge MTL and DTL.

These devices handle the slightly thicker liquids used for RDL while staying flexible.

RDL blends elements of both other styles:

• Against MTL: the draw is looser, there is more vapour, and the throat hit is a little milder, so it feels less like smoking.
• Against DTL: the draw is tighter and there is less vapour, which is easier to manage if you find fully open airflow and big clouds too much.

It suits vapers experimenting with different draws, or anyone who wants one setup that can do a bit of both.

DTL vaping needs high-VG e-liquids to produce dense clouds and full flavour. Key options:

• High VG blends: 70/30 VG/PG and above for maximum vapour.
• Low nicotine: typically 3mg to 6mg, since higher strengths turn harsh once the vapour volume goes up.
• Shortfill e-liquids: nicotine-free high-VG bottles you top up with a nic shot, which suits how quickly DTL gets through liquid.

These liquids are made for sub-ohm kits and mods running low-resistance coils below 1.0ohm at higher wattages.

DTL vaping needs devices that can produce a lot of vapour. Good options include:

• Sub-ohm pod kits: a simpler route into DTL without a full mod.
• Variable wattage kits and mods, such as the Voopoo Drag or Smok RPM series, with settings you can adjust.
• Low-resistance coils: below 1.0ohm, commonly 0.2ohm to 0.5ohm, to handle high-VG liquid at higher power.

These devices are built for the thicker consistency of high-VG e-liquids, which keeps the wicking steady.

DTL has a few clear advantages:

• Large clouds, which is the main draw for cloud chasers.
• Fuller flavour, since high-VG liquids at higher power carry more of it per puff.
• Smoother hits, because the lower nicotine strengths (3mg to 6mg) are gentler over a long session.

DTL is less suited to beginners, though, given the extra setup and the more advanced devices involved. It works best for people who care more about vapour and flavour than fast nicotine delivery.

Refillable pod vape kits are compact, straightforward devices with pods you top up with your own e-liquid. They suit vapers who want convenience without being locked into pre-filled pods, so you can change flavour whenever you like. They also cost less to run and produce less waste, since the pod gets reused rather than binned.

For pod kits, balanced 50/50 PG/VG e-liquids are the safe default, giving you flavour and a modest amount of vapour. Nicotine salts give a smooth throat hit even at higher strengths, while freebase nicotine gives a firmer, more traditional one. Which you pick comes down to preference and what your kit is rated for, but a 50/50 blend performs well in almost any pod.

Most pod kit users are best served by nicotine salts rather than freebase, because the low power output of a pod suits the smoother delivery. 20mg is the usual choice for anyone coming off a full smoking habit, 10mg for a lighter one, and 5mg if you are cutting down. The strength guide further up this page covers how to match that to how much you smoke.

Sub-ohm vape kits are more advanced devices that run coils below 1 ohm, often under 0.4ohm, at higher power. They are built for direct-to-lung vaping and produce heavy vapour and strong flavour. They suit vapers who are comfortable with wattage settings and coil compatibility.

High VG shortfills, at 70% VG or above, are the right match for sub-ohm kits. They produce thick vapour and stand up to the higher wattages these devices run at. Adding nicotine shots to a shortfill lets you set the strength yourself, which is the cheapest way to keep a sub-ohm kit fed.

For sub-ohm vaping, lower strengths such as 3mg work best. A common setup is two 10ml nic shots in a 100ml shortfill, which gives you 120ml at 3mg. That keeps the hit smooth despite the much larger volume of vapour a sub-ohm kit produces.

Our 10ml e-liquids start at £1, with hundreds of options under £3, and we run regular multi-buy offers such as 4 for £10. Shortfills work out cheaper per ml if you vape frequently. UK delivery is free on orders over £25.

Use bar salt e-liquids, which are built to replicate the flavours that disposables made popular. Pair one with a 1.2ohm coil at 10 to 13 watts in a refillable pod kit for the closest match.

Bar salt flavours lead our bestsellers: blue razz lemonade, strawberry cherry raspberry, and watermelon ice are consistently the most popular. Fruity and icy profiles outsell dessert and tobacco flavours across the range.

TPD stands for the Tobacco Products Directive, a regulation retained in UK law. It caps nicotine strength at 20mg/ml, limits nicotine-containing bottles to 10ml, and requires notification, safety testing and proper labelling before a product can be sold. Every nicotine-containing e-liquid and device we sell meets those rules. Nicotine-free shortfills sit outside the nicotine limits but still come from the same notified manufacturers.

When sourced from reputable manufacturers and used as intended, yes. Our nicotine-containing e-liquids are TPD-registered, which means they have been notified to the MHRA and meet UK ingredient and labelling standards. We stock established brands such as Dinner Lady and Zap Juice that use food-grade ingredients. Always buy from trusted retailers and avoid unregulated products.