The E-Liquid Dictionary: Every Term Explained
PG, VG, salts and shortfills, decoded
Key Takeaways
- E-liquid is four ingredients: propylene glycol, vegetable glycerine, flavourings and (optionally) nicotine.
- The PG/VG ratio decides throat feel and cloud size; 50/50 suits pod kits, high-VG suits sub-ohm.
- Nic salts deliver nicotine smoothly at high strengths; freebase feels sharper per mg.
- UK strengths run 0 to 20mg/ml. Match strength to your former smoking habit.
E-liquid comes wrapped in more jargon than any other part of vaping, but the underlying product is simple: a base of two food-grade liquids, flavouring, and usually nicotine. Once you can read the three numbers on a bottle, ratio, strength and size, every shelf in the shop makes sense.
Consider this the dictionary: each term, one honest definition, and what it means for what you should buy.
The Base: PG and VG
Propylene glycol (PG) is a thin liquid that carries flavour crisply and provides the throat hit smokers recognise. Vegetable glycerine (VG) is thicker and slightly sweet, and it is what makes vapour dense and clouds big. Every e-liquid is a blend of the two, and the ratio on the label tells you its character: 50/50 balances flavour, throat feel and thickness for pod kits, while 70/30 (VG-heavy) juices are built for powerful sub-ohm kits.
Putting a thick 70/30 in a small pod kit clogs coils and mutes flavour; a thin 50/50 in a sub-ohm tank can leak. Match the ratio to the device and both problems vanish.
Nicotine: Salts, Freebase and Strengths
Freebase nicotine is the classic form: effective, but increasingly harsh as strength climbs. Nicotine salts are a modified form that stays smooth even at the UK maximum of 20mg/ml, which is why salts dominate pod-kit vaping and disposables. Same nicotine, gentler delivery, faster satisfaction.
Strengths in the UK run from 0mg to 20mg per ml. As a rule of thumb: 20mg suits a pack-a-day habit, 10mg suits lighter smoking, and low freebase strengths (3 to 6mg) belong in high-volume sub-ohm vaping. Shortfills, the big 50ml-plus bottles, are sold nicotine-free with space to add a nicotine shot yourself.
Which E-Liquid for Which Device
| Ratio | Nicotine | Bottle | |
|---|---|---|---|
| Pod kit / MTL | 50/50 | Nic salt, 10 or 20mg | 10ml |
| Sub-ohm / DTL | 70/30 or higher VG | Freebase, 0 to 6mg | 50ml+ shortfill |
| Trying to quit smoking | 50/50 | 20mg nic salt | 10ml, two or three flavours |
Ranges Worth Knowing

Blueberry Sour Raspberry Elfliq by Elf Bar - 10ml Nic Salt E-liquid
The definitive budget nic salt: our best-selling Elfliq at £2.99.

Strawberry Kiwi Nic Salt E-liquid by RandM Tornado 7000
Our single best-selling bottle: the Tornado flavour in nic salt form.

Mr Blue Nic Salt by Elux Legend - 10ml E-liquid
Elux's icon: the dark-berry benchmark of the £3.99 tier.
Frequently Asked Questions
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Article Author
The Vape Scribe
I am known as The Vape Scribe, a dedicated author specialising in insightful, well-researched content on the vaping industry. From in-depth flavour analyses to emerging market trends, my work aims to inform, engage, and inspire readers across the vaping community.
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