Most Popular Vape Flavours: Vape Forest Customer Report 2026

The popularity table ranks flavours by the number of distinct customer records that bought them at least once. A customer buying several units of the same flavour in one basket still counts once in this ranking. A customer can appear in more than one flavour’s audience.

The repeat-purchase comparison asks a different question: after a customer’s first recorded purchase of a flavour, did they order that same recorded flavour again within 90 days? Only customers with a full follow-up window were eligible.

The flavour notes below describe broad profiles. Names can cover different recipes across brands, so check the specific product for fruit notes, sweetness and cooling.

Mr Blue, Cherry Cola and Skittles reached similar-sized audiences at the top of the ranking. Their positions describe the order observed in this dataset; they do not establish a substantial difference in preference.

Repeat buying adds context. Cherry Cola had a slightly higher full-history repeat rate than Mr Blue, while Skittles had a lower rate than either. The records show this difference, but they do not tell us whether taste, availability, promotions or another factor caused it.

Berry combinations feature prominently in the top ten, alongside peach, cola and sweet-style profiles. That describes the leading recorded flavour names in this store’s history. It is not a measurement of every flavour family’s share of the UK market.

The three flavours shown had the highest observed 90-day reorder rates among the eligible flavours in the saved analysis. Each met the minimum of 150 eligible customer records. Percentages are rounded to the nearest whole percent.

Mango Peach Pineapple combined three fruit notes, Strawberry Blackcurrant paired two, and Mango used a single named fruit. The comparison therefore includes both blends and simpler profiles. It does not establish that either style causes customers to return.

A fixed follow-up window gives customers the same amount of time to reorder. It does not equalise stock availability, prices, promotions or the date each flavour entered the range. These are observed results, with no claim that the differences are statistically conclusive or will persist.

Mr Blue is a name used for several berry-style blends. It does not identify one recipe shared by every manufacturer. For example, our Elux Legend Mr Blue description lists blackberry, blueberry and raspberry with cooling, while Bar Juice 5000 Mr Blue is described as blue raspberry with an icy slush profile.

This is also why a name without the word “Ice” should not be read as a promise of no cooling. Use the actual product description to judge that characteristic. The report did not classify every product’s cooling ingredients, so it cannot establish whether cooled or uncooled flavours are more popular overall.

This report preserves the full historical study period rather than replacing it with a recent sales sample. The rankings are not restricted to purchases made in 2026 and should not be read as a current stock list.

The period spans a change in the UK product market: the sale and supply of single-use vapes was banned from 1 June 2025. Government guidance explains the distinction between single-use and reusable products.

Products and formats available earlier in the study may no longer be sold. Flavour names can also continue in bottled liquids or replacement pods with different recipes and pack sizes. The published findings have not been recalculated for current formats alone.

For adult vapers, the ranking can provide a shortlist to compare with existing preferences.

• Start with a familiar profile. Peach, berry, cola and sweet-style flavours offer different starting points. The table describes the leading names without assigning taste scores.
• Check cooling separately. Read the product description even when its name contains no reference to ice or menthol.
• Compare the exact brand and format. Two products with the same flavour name may use different recipes. A familiar name alone does not guarantee an identical taste.
• Check device compatibility. Confirm that bottled liquid suits your device, or that replacement pods fit your kit, before choosing a flavour.

Our e-liquid collection lets you explore current products by flavour and format. A historical ranking can help narrow the choice, but your own preferences decide whether a particular product suits you.

Source and period. The saved analysis used Vape Forest order records dated from 15 December 2022 through 31 July 2026, with Shipped or Completed status at the time of extraction. Other order statuses were excluded. Flavour analysis required a recorded flavour on the purchased variation and a usable customer record.

Customer matching. The analysis counted the store’s internal customer identifiers. WooCommerce associates registered orders with customer accounts and can match guest orders by billing email. These records are a practical measure of buyers, not verified unique individuals: different checkout details can split one person’s purchases, and shared details can combine them. Customer identifiers and contact details are not published.

Flavour grouping. Recorded variation labels were compared after lowercasing and trimming surrounding spaces. Matching names could group purchases across products or brands. Different names were not comprehensively merged into equivalent recipes, and matching names do not prove matching ingredients.

Popularity and repeat purchases. Customer reach counts each customer record once per flavour. Full-history repeat buying requires the flavour in more than one separate qualifying order. For the 90-day measure, another qualifying order had to follow the first recorded purchase within 90 days, with a complete follow-up window available. Buying several units in one basket does not count as returning.

Eligibility and presentation. The published reorder selection uses a minimum of 150 eligible customer records per flavour. Labels marked as new or edition variants, and an ambiguous abbreviated label, were excluded from that comparison. The customer sample is rounded down and the selected reorder rates are rounded to whole percentages.

Limits of the evidence. This is one retailer’s history, without a UK-address-only filter or national weighting. Product availability, promotions and differences between formats affect the opportunity to buy or reorder. Purchased item quantities are not standardised to liquid volume or the contents of multipacks, so this article does not use them to rank consumption. The saved analysis did not separately audit partial refunds item by item. Reordering records an action, not a customer’s reason for taking it.

Frozen results. This edition retains the saved July 2026 findings. The editorial update clarifies their presentation and limitations; it does not add later orders or constitute a fresh calculation of the underlying records.

Research source: Vape Forest order records. Edition: 2026. Data cut-off: 31 July 2026. Editorial update: 8 September 2026.

The article publishes selected aggregate findings. Detailed store totals, flavour sales counts, cohort counts and individual customer or order records are not included. The external references below explain product descriptions and market context; they are not the source of the purchasing rankings.

Suggested citation: Vape Forest, Most Popular Vape Flavours: Vape Forest Customer Report 2026, historical data through 31 July 2026. Please preserve the retailer-specific scope and study dates when quoting the findings.

• Vape Forest: Elux Legend Mr Blue product description
• Vape Forest: Bar Juice 5000 Mr Blue product description

These product descriptions support the recipe examples in this article. They are not the source of the purchasing rankings.