That is the pitch, and it holds up: same maker, recipes tuned to match the device experience through a standard pod coil. Vape them at modest wattage in a fresh pod for the closest match; a worn coil is the usual culprit when a bottle “tastes different”.
The range centres on the standard UK salt strengths, with 20mg matching what the devices deliver. Step down to 10mg once the switch from devices feels routine; the flavour is identical across strengths.
Any 50/50-friendly pod kit. Pair a bottle with the £7.99 Gotek X and the whole setup costs less than two devices while lasting weeks.