Product Summary
The Innokin Endura Apex is a complete starter vape kit for beginners and ex-smokers who prefer mouth-to-lung. It ships one unit per box in six colours: Blue, Black, Grey, Green, Pink and Purple. Because Innokin is a trusted first-device name, it sells steadily in convenience stores, vape shops and online. A dependable, easy-margin counter line.
The Innokin Endura Apex is a complete starter vape kit, built for shop customers stepping away from cigarettes. It suits new vapers and mouth-to-lung users who want a simple, refillable device. Because Innokin is one of the best-known names in beginner hardware, this line earns its place on any counter.
Innokin has built its name on dependable, no-fuss kits, and the wider Innokin wholesale range reflects that. Meanwhile the Endura Apex ships one unit per box, so it drops neatly into a mixed vape kit display. It also arrives in six colours, which helps you serve buyers who care how a device looks.
End customers reach for the Apex when they want an easy first device, not a large sub-ohm mod. As a result, it turns over steadily with the ex-smoker crowd. The colour choice also nudges repeat buyers toward a fresh look.
Key Features
- Complete starter kit from Innokin, a trusted beginner hardware brand
- Aimed at mouth-to-lung vaping and new ex-smokers
- Simple, refillable design for everyday use
- Six colour options: Blue, Black, Grey, Green, Pink and Purple
- One unit per box, so shelving and counting stay easy
- Familiar Endura name that returning customers already trust
- Compact format that fits impulse displays near the till
Who Should Stock This
This kit fits convenience stores, corner shops and dedicated vape shops serving beginners. Online sellers also do well with it, because Innokin is an easy name for first-time buyers to trust. In addition, the low unit cost makes it a sensible impulse buy near the till.
However, it is not built for a cloud-chasing, sub-ohm-only store. Customers hunting big wattage and huge vapour will look elsewhere. Therefore pair it with MTL e-liquids and nic salts, not high-VG shortfills.
Colour Choice and Merchandising
Colour range drives repeat purchases in hardware, and the Apex offers six. Blue, Black and Grey cover the classic, understated buyers. Meanwhile Green, Pink and Purple pull in customers who want something brighter. Stocking all six lets shoppers self-select, which keeps the counter moving.
Ordering Wholesale
Order the Innokin Endura Apex through the Vapeforest wholesale programme. Trade pricing starts from £23.33 per unit on a business account. Therefore you can hold a healthy retail margin while keeping shelf prices sharp.

















