Product Summary
The 77 Light range brings eight tobacco-free nicotine pouches to your counter in a box of 10 cans. It suits adult pouch users who want a gentle, discreet hit. Flavours run from Cola and Cherry to Watermelon Ice and Fresh Mint. Because the strength sits light, it turns over fast with newer pouch buyers and menthol fans.
77 Light Nicotine Pouches are a tobacco-free, low-strength pouch line. They are made for adult nicotine users who park a pouch under the lip. Because the strength sits light, they mostly suit newer pouch users and ex-smokers. Menthol fans reach for them too, so one box covers a broad counter.
The 77 brand keeps things simple: clean flavours and a soft, moist pouch. Each order arrives as a box of 10 cans, so it slots straight into a shelf facing. You can explore the wider 77 wholesale range for more lines. In addition, the full nicotine pouch category sits alongside it for easy mixed orders.
Flavour choice is the real draw here. The line spans eight recipes, so buyers get sweet, fruity and icy menthol options in one case. For example, Cola and Cherry and Cola and Vanilla give a fizzy, sweet angle. Meanwhile, Ice Mint and Raspberry Ice bring the cold, sharp hit that pouch regulars want.
Key Features
- Tobacco-free nicotine pouches in a light, easy-going strength
- Eight flavours spanning cola, fruit and cold menthol
- Supplied as a box of 10 cans, ready for shelf facing
- Discreet, smoke-free and hands-free to use
- Soft, moist pouches shaped for under-lip comfort
- Single transparent trade price of £22.32 per box
- Broad appeal for newer pouch users and menthol fans
Available Flavours
All eight flavours sit in the table below, so you can order the split you want.
| Available Flavours | |
|---|---|
| Cola & Cherry | Fizzy cola swirled with sweet cherry for a classic, sugary soda taste. |
| Cola & Vanilla | Classic cola softened with smooth vanilla for a sweet, creamy fizz. |
| Forest Fruits | A tangle of dark berries and woodland fruits, sweet and lightly tart. |
| Fresh Mint | A cool mix of sweet spearmint and frosty peppermint. |
| Ice Mint | Frosty, cooling mint from first draw to last. |
| Melon & Mint | Sweet, watery melon lifted by a crisp, cooling mint finish. |
| Raspberry Ice | Tangy raspberry meets a cold menthol finish for a crisp, refreshing vape. |
| Watermelon Ice | Tropical watermelon with a frozen, icy exhale. |
Who Should Stock This
This line fits convenience stores, forecourts and dedicated vape shops that serve adult nicotine users. Online sellers also do well with it, because the flavour spread suits mixed baskets. Since the strength is light, it works best where customers are new to pouches or stepping down.
It is less suited to shops chasing only the strongest pouches. Heavy nicotine users may find the light strength too mild. However, most counters will want it as the entry point in a wider pouch set.
Flavour Highlights
Fresh Mint and Ice Mint carry the core menthol appeal. Also, they are clean, cold and steady sellers on any counter. Forest Fruits and Watermelon Ice then add a juicier, fruity option. So Melon and Mint bridges the two for undecided buyers.
Ordering Wholesale
Ordering is straightforward through the Vapeforest wholesale programme. Trade pricing shows once you sign in to a business account. Because the box holds 10 cans, restocking stays quick and predictable. So you can reorder the 77 Light range as often as your counter needs.
